Look Forward
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Look Forward
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In 1916, Hiram C. Walden converted a former Williams College fraternity house into a movie theater. For 109 years a continuously operated cinema has presented movies on Spring Street
as The Walden Theatre, The Taconic Theatre, College Cinema, The Nickelodeon, and finally Images Cinema.
In 1998, Images became a community-supported, non-profit Art house Theatre
— one of the first non-profit Cinemas in the country — and in the ensuing 25 years established itself as a beloved part of the region’s cultural landscape.
Since that time, Images has also built a supportive group of members, donors, volunteers, visitors and committed film-goers
, while maintaining its status as anchor of Spring Street.
Images is one of the last single screen theatres in operation in the US
. The film distribution structure has changed significantly in recent years and that has created new challenges.
First run film distributors sometimes require 2, 3 or even 4-week runs, almost always exceeding IMAGES market size. Distributors also often require something called a “clean screen” — meaning only one film can show on any given screen for its run. For example, we can't show Barbie
at 7pm and Oppenheimer
at 10pm.
To address these challenges, we have to think big
.
And it ensures that we provide wide ranging programming to a diverse audience .
Completed architectural work shows a second, smaller theater fits well within existing leased space. Feasibility studies and business plan show this renovation will sustain Images financially.
The main theater will be right-sized to 70 seats — a seating capacity that better serves Images’ average audience and meets 99% of our historic demand — and a new 19 seat theater will be created in the rear of the current auditorium.
Both upgraded theatres will have new comfortable seats and improved accessibility, Top-of-the-line screens, projectors, and audio, and new sound-proofing and acoustics.
This new operating model will allow us to reduce our need for additional fundraising appeals while expanding programming, increasing income, and enhancing our community outreach.
The Look Forward campaign is more than a renovation, it’s a new business model that allows Images to thrive and grow as a beloved cultural resource and as a business.
As of October 2025 we have raised $2.45million dollars and will continue to fundraise to cover increased expenses due to inflation.
Support Images Cinema as we LOOK FORWARD.
There are a number of recognition opportunities for the campaign at various levels:
$250,000 --- naming opportunity for Large Theater$150,000 --- naming opportunity for Cinema Lounge
(sold out!)
$125,000 --- naming opportunity for Small Theater
(sold out!)
$50,000 --- naming opportunity for Lobby
$2,500+ --- inclusion in Look Forward campaign video + listing on donor wall in completed renovation$1,500 --- seat plate on new chair in new auditorium
seat plates currently sold out!
$100+ --- listing on the website
If you would like to know more about options to make a multi-year pledge, send gifts of stock, and other ways to contribute, please contact Executive Director Dan Hudson at [email protected]
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Your community-based movie theater.
A Berkshire tradition for over 100 years, Images Cinema is a non-profit, community-supported movie theater that celebrates film as an art form, a source of entertainment and learning, and a means to cultivate an engaged community.
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